This is a communication concept that was developed to promote a fictional kids music festival. It includes a benchmark analysis pictured as a spider webb diagram that offers the unique selling point of of our festival in comparison to others. Plus a semantic differential which includes the characteristics of the festival. Result of those analysis were a content-related and a chronological strategic promotion plan which covers all related aspects of the target groups.

The project was created with three other fellow students during the third semester. Althought the artwork of the spider webb diagram and the content-related promotion plan were done by me.

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